top of page

MARKETING DECISIONS

Campaign to raise student registrations for the Hackathon

social-media.png

Marketing goals

target.png

Target description

online-advertising.png

Advertising Goals

ABOUT THE PROJECT TO BE DEVELOPED

When considering the development and creation of a campaign to attract students to the Hackathon, we considered it relevant to mention as an advantage the fact that we have the ability to attract more students; however, as disadvantages, we have the uncertainty of reaching this same target, since it is aimed at a variety of students of different nationalities. It is important to mention that what is captivating in Portugal may not be in the rest of the countries involved in the EUDRES alliance. We must also consider the fact that we have to follow a common thread when it comes to designing the website as a disadvantage since we do not have total freedom in the design creation.

Site developed for the discipline "Advertising Creativity" of the 2nd year of the degree in marketing at the Escola Superior de Ciências Empresariais of the Polytechnic Institute of Setúbal - Not an official EUDRES website.

Catarina Batista

Tomás Maia

bottom of page