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MARKETING DECISIONS

Campaign to raise student registrations for the Hackathon

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Marketing goals

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Target description

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Advertising Goals

ABOUT THE PROJECT TO BE DEVELOPED

When considering the development and creation of a campaign to attract students to the Hackathon, we considered it relevant to mention as an advantage the fact that we have the ability to attract more students; however, as disadvantages, we have the uncertainty of reaching this same target, since it is aimed at a variety of students of different nationalities. It is important to mention that what is captivating in Portugal may not be in the rest of the countries involved in the EUDRES alliance. We must also consider the fact that we have to follow a common thread when it comes to designing the website as a disadvantage since we do not have total freedom in the design creation.

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