STRATEGIC GUIDELINES
Campaign with the application of the affective strategy in the Hackathon project
According to the analysis carried out by the group we identified that the brand should choose to define as a strategy the affective strategy.
In this strategy, EUDRES should seek to establish an exclusively emotional relationship with the students, arousing their attention to the services already available. This way, and with the application of this strategy, it will be possible to captivate and involve students interested or already involved to participate in a more dynamic way in the Hackathon project.
We believe that this way it would be possible to arouse curiosity by involving more interested people and developing a whole environment where it is possible to cooperate and develop together according to solutions and skills to be developed.
Promise
To make our campaign effective, we identified that it would be extremely relevant to mention the annual, short-term experience that combines social interaction with finding innovative solutions to solve real-life problems that businesses face and relate it to the benefit of participating in it in order to get more students interested.
campaign tone
"Taking into account the fact that this is a campaign that is already based on the entire development of EUDRES, we defined that the tone to be used in the upcoming campaign should convey a younger and more innovative atmosphere, since the brand already bets a lot on that. In addition, it is important that it be international and impactful, in order to be able to demonstrate something so important for the brand and for the students."
Catarina Batista, Website Creator
"We also believe that transmitting lightness and happiness would be something significant. In this way, it would be possible to transmit to the students that, from this process that is sometimes arduous, they will also be able to take away more fun and socializing moments, which they will later have the opportunity to remember."
Tomás Maia, Website Creator
